TC Direct Fashion Products: How to Market & Sell
Lesson 2: Fashion Products – Helping Customers Find Their Style Introduction Fashion is more than simply selling a handbag, watch, pair of shoes or accessory. Fashion is about personal expression. People choose fashion products because of how they look, how they make them feel, the occasion they are buying for, and how well the product fits their personal style. The TC Direct catalogue gives you access to a range of fashion products, including handbags, ladies' and men's accessories, watches, eyewear, belts and footwear. But just knowing what products are available isn't enough. In this lesson, you'll learn how to understand your customer's needs, present fashion products attractively, create useful content and start natural conversations about fashion. Don't just show customers what you have. Help them imagine how the product could fit into their style and life. 1. Fashion Is Personal Two people can look at exactly the same handbag and have completely different...