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Showing posts with the label Customer Needs

Content That Gets Attention: Stop the Scroll, Start the Conversation

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 Lesson 5  Content That Gets Attention Table of Contents What Is Content? The First Job of Your Content: Get Attention What Is a Hook? Five Ways to Get Attention Don't Turn Your Profile Into a Catalogue Use the 4E Content Formula Your Content Should Sound Like You Speak to One Person The Simple Content Formula Don't Forget the Call to Action Video Doesn't Have to Be Perfect Let AI Help You Create Content Create a Content Bank Avoid These Content Mistakes Your Content Challenge Remember ...

Know Your Customer: Understand Their Needs, Connect With Purpose

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Lesson 2  Know Your Customer Table of Contents Who Is Your Customer? Identify Your Ideal Customer Customers Buy for Reasons Listen Before You Market Match the Message to the Person Where Do Your Customers Spend Time? Don't Market at People — Market With Them Don't Assume You Know What People Need Your Customer Is More Than a Sale Your Customer Discovery Exercise Your Marketing Challenge Remember In Lesson 1, we learned that marketing is more than selling . It's about creating awareness, building relationships, and connecting people with products or opportunities that can meet their ...

TC Funeral: How to Introduce Funeral Cover to Customers

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  Lesson 5:  TC Funeral — Helping Families Plan Ahead Introduction Building a TC Direct business is not only about selling physical products. As you progress, you may discover other products and services that allow you to meet different customer needs and create additional business opportunities. One of these is TC Funeral . Planning for funeral expenses may not always be an easy conversation, but it is an important one. A funeral can place financial pressure on a family at a time when they are already dealing with the loss of a loved one . TC Funeral provides funeral cover options designed to help families prepare for these expenses and provide practical financial support when it is needed most.  In this lesson, you will learn what TC Funeral is, the available plan options, who can be covered, waiting periods, benefits, payment options and how you can introduce this opportunity to potential customers. You don't have to pressure someone into taking funeral cover. Your job...