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Lesson 3 — Your Personal Brand Table of Contents What Is a Personal Brand? You Are Part of the Product Experience Building Trust and Credibility Your Profile Is Your Digital Shop Window Your Profile Image Your Profile Message Be Yourself — But Be Intentional Consistency Builds Recognition What Can Damage Your Personal Brand? Your Personal Brand Formula Your Action Step Your Personal Brand Challenge Remember In the previous lesson, you learned that knowing your customer is essential to effective marketing. But there's another important question: When people see...

Lesson 2  Know Your Customer Table of Contents Who Is Your Customer? Identify Your Ideal Customer Customers Buy for Reasons Listen Before You Market Match the Message to the Person Where Do Your Customers Spend Time? Don't Market at People — Market With Them Don't Assume You Know What People Need Your Customer Is More Than a Sale Your Customer Discovery Exercise Your Marketing Challenge Remember In Lesson 1, we learned that marketing is more than selling . It's about creating awareness, building relationships, and connecting people with products or opportunities that can meet their ...

Lesson 1  What Is Marketing? Table of Contents What Is Marketing? Marketing vs. Selling Why People Need to Know, Like and Trust You The Role of a Business Builder as a Marketer Marketing Is Not About Spamming People Your Marketing Mindset Your Action Step Remember Welcome to Module 4: Marketing!  You've already learned how to Shop & Share, Invite & Activate, Duplicate & Grow, and Lead. Now it's time to learn how to get your business in front of more people. Marketing is what helps people discover you, understand what you offer, and become interested enough to start a conversation . And here's an important distinction: Selling is asking for the sale. Marketing is creating the interest that makes the sale possible....

  Lesson 7  From Duplication to Leadership Table of Contents Leadership Is More Than Having a Big Network From Doing to Developing Your Network Has Depth The Leader's New Role What Does a Leader Duplicate? Your Leadership Is Measured by Their Growth From Two to Ten — Then Deeper Gold Plus: A Leadership Mindset Leaders Create Leaders The Leadership Cycle Your Leadership Checklist Your Leadership Action Step Your Leadership Challenge Remember When Your Network Starts Building Itself You have learned how to invite, activate, train and duplicate. Now imagine what happens w...