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Lesson 3 — Your Personal Brand Table of Contents What Is a Personal Brand? You Are Part of the Product Experience Building Trust and Credibility Your Profile Is Your Digital Shop Window Your Profile Image Your Profile Message Be Yourself — But Be Intentional Consistency Builds Recognition What Can Damage Your Personal Brand? Your Personal Brand Formula Your Action Step Your Personal Brand Challenge Remember In the previous lesson, you learned that knowing your customer is essential to effective marketing. But there's another important question: When people see...

Lesson 1  What Is Marketing? Table of Contents What Is Marketing? Marketing vs. Selling Why People Need to Know, Like and Trust You The Role of a Business Builder as a Marketer Marketing Is Not About Spamming People Your Marketing Mindset Your Action Step Remember Welcome to Module 4: Marketing!  You've already learned how to Shop & Share, Invite & Activate, Duplicate & Grow, and Lead. Now it's time to learn how to get your business in front of more people. Marketing is what helps people discover you, understand what you offer, and become interested enough to start a conversation . And here's an important distinction: Selling is asking for the sale. Marketing is creating the interest that makes the sale possible....

  Lesson 4 — Understanding Levels 1 to 8 Table of Contents Level 1 — Smart Shopper Level 2 — Business Builder Level 3 — Bronze Business Builder Level 4 — Silver Business Builder Level 5 — Gold Business Builder Level 6 — Gold Plus Business Builder Level 7 — Network Manager Level 8 — Depot Manager Understanding Your Progression Your Action Step Remember Your Path to Leadership By now, you've seen how following The TC Way — Shop and Share, Invite and Activate, Duplicate and Grow can take you from your first step toward becoming a Manager. But leadership at Table Charm Direct doesn't stop there. Every step forward unlocks more: ●   Bigger ea...

  Lesson 3 Level 1 — Smart Shopper: Your Starting Point with TC Direct Table of Contents What Is a Smart Shopper? Why Start as a Smart Shopper? Smart Shopper → Business Builder Your First Business-Building Mindset Remember Your Action Step Lesson Objective ●   By the end of this lesson, you should understand: ●   What the Smart Shopper level means. ●   How Smart Shopper fits into your TC Direct journey. ●   The benefit of using your TC Direct membership to access products at a discount. ●   Why becoming familiar with the products can be a natural first step toward building a business. What Is a Smart Shopper? Your TC Direct journey doesn't necessarily have to begin with building a team or trying to make sales. It c...

  Lesson 2: Your Personal Sales & Business Activity Table of Contents Start With What You Already Buy Turn Your Everyday Spending Into Business Activity Why Not Switch? Work Toward the R1,250 Minimum But Don't Stop at Personal Purchasing What About the Cashback? The Business Builder Mindset Don't Buy Just to Chase a Percentage Your Personal Experience Can Become Your Best Marketing Tool From Personal Activity to Team Activity Your Personal Business Activity Plan The Big Lesson Introduction Understanding the compensation plan is one thing. Knowing how to put it into action is another...