Know Your Customer: Understand Their Needs, Connect With Purpose
Lesson 2 Know Your Customer Table of Contents Who Is Your Customer? Identify Your Ideal Customer Customers Buy for Reasons Listen Before You Market Match the Message to the Person Where Do Your Customers Spend Time? Don't Market at People — Market With Them Don't Assume You Know What People Need Your Customer Is More Than a Sale Your Customer Discovery Exercise Your Marketing Challenge Remember In Lesson 1, we learned that marketing is more than selling . It's about creating awareness, building relationships, and connecting people with products or opportunities that can meet their ...