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Lesson 3 — Your Personal Brand Table of Contents What Is a Personal Brand? You Are Part of the Product Experience Building Trust and Credibility Your Profile Is Your Digital Shop Window Your Profile Image Your Profile Message Be Yourself — But Be Intentional Consistency Builds Recognition What Can Damage Your Personal Brand? Your Personal Brand Formula Your Action Step Your Personal Brand Challenge Remember In the previous lesson, you learned that knowing your customer is essential to effective marketing. But there's another important question: When people see...

Lesson 2  Know Your Customer Table of Contents Who Is Your Customer? Identify Your Ideal Customer Customers Buy for Reasons Listen Before You Market Match the Message to the Person Where Do Your Customers Spend Time? Don't Market at People — Market With Them Don't Assume You Know What People Need Your Customer Is More Than a Sale Your Customer Discovery Exercise Your Marketing Challenge Remember In Lesson 1, we learned that marketing is more than selling . It's about creating awareness, building relationships, and connecting people with products or opportunities that can meet their ...

Lesson 1  What Is Marketing? Table of Contents What Is Marketing? Marketing vs. Selling Why People Need to Know, Like and Trust You The Role of a Business Builder as a Marketer Marketing Is Not About Spamming People Your Marketing Mindset Your Action Step Remember Welcome to Module 4: Marketing!  You've already learned how to Shop & Share, Invite & Activate, Duplicate & Grow, and Lead. Now it's time to learn how to get your business in front of more people. Marketing is what helps people discover you, understand what you offer, and become interested enough to start a conversation . And here's an important distinction: Selling is asking for the sale. Marketing is creating the interest that makes the sale possible....

Lesson 2: Fashion Products – Helping Customers Find Their Style Introduction Fashion is more than simply selling a handbag, watch, pair of shoes or accessory. Fashion is about personal expression. People choose fashion products because of how they look, how they make them feel, the occasion they are buying for, and how well the product fits their personal style. The TC Direct catalogue gives you access to a range of fashion products, including handbags, ladies' and men's accessories, watches, eyewear, belts and footwear. But just knowing what products are available isn't enough. In this lesson, you'll learn how to understand your customer's needs, present fashion products attractively, create useful content and start natural conversations about fashion. Don't just show customers what you have. Help them imagine how the product could fit into their style and life. 1. Fashion Is Personal Two people can look at exactly the same handbag and have completely different...