Join Table Charm Training and Development

Lesson 3 — Your Personal Brand Table of Contents What Is a Personal Brand? You Are Part of the Product Experience Building Trust and Credibility Your Profile Is Your Digital Shop Window Your Profile Image Your Profile Message Be Yourself — But Be Intentional Consistency Builds Recognition What Can Damage Your Personal Brand? Your Personal Brand Formula Your Action Step Your Personal Brand Challenge Remember In the previous lesson, you learned that knowing your customer is essential to effective marketing. But there's another important question: When people see...

Lesson 2  Know Your Customer Table of Contents Who Is Your Customer? Identify Your Ideal Customer Customers Buy for Reasons Listen Before You Market Match the Message to the Person Where Do Your Customers Spend Time? Don't Market at People — Market With Them Don't Assume You Know What People Need Your Customer Is More Than a Sale Your Customer Discovery Exercise Your Marketing Challenge Remember In Lesson 1, we learned that marketing is more than selling . It's about creating awareness, building relationships, and connecting people with products or opportunities that can meet their ...

Lesson 1  What Is Marketing? Table of Contents What Is Marketing? Marketing vs. Selling Why People Need to Know, Like and Trust You The Role of a Business Builder as a Marketer Marketing Is Not About Spamming People Your Marketing Mindset Your Action Step Remember Welcome to Module 4: Marketing!  You've already learned how to Shop & Share, Invite & Activate, Duplicate & Grow, and Lead. Now it's time to learn how to get your business in front of more people. Marketing is what helps people discover you, understand what you offer, and become interested enough to start a conversation . And here's an important distinction: Selling is asking for the sale. Marketing is creating the interest that makes the sale possible....

  Lesson 5:  TC Funeral — Helping Families Plan Ahead Introduction Building a TC Direct business is not only about selling physical products. As you progress, you may discover other products and services that allow you to meet different customer needs and create additional business opportunities. One of these is TC Funeral . Planning for funeral expenses may not always be an easy conversation, but it is an important one. A funeral can place financial pressure on a family at a time when they are already dealing with the loss of a loved one . TC Funeral provides funeral cover options designed to help families prepare for these expenses and provide practical financial support when it is needed most.  In this lesson, you will learn what TC Funeral is, the available plan options, who can be covered, waiting periods, benefits, payment options and how you can introduce this opportunity to potential customers. You don't have to pressure someone into taking funeral cover. Your job...